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AidTheStudent

ATM: What is it and how to use it

Adetunji Matthew -
What is an Automated Teller Machine (ATM)? An Automated Teller Machine mostly referred to as ATM, is an electronic machine installed by banks for customers to carry out basic transactions such as withdrawals, deposits, transfers,s and bill payments without visiting...
AidTheStudent

10 Tips to deal with angry customers

Adetunji Matthew -
In every business, you will likely encounter angry customers at one time or the other. Dealing with angry customers is challenging and requires patience together with reflective listening to solve their complaints and retain them for additional transactions.  Providing a...
AidTheStudent

How to retain customers in your business

Adetunji Matthew -
What’s a business without customers? It’s like a car without an engine. Your customers are the reason your business exists. They are the people that need your brand’s product or service.  Existing customers are the backbone of every business because...
AidTheStudent

How to write a great business proposal

Adetunji Matthew -
A great business proposal is a determinant factor of whether your business would secure a deal or not. It describes your brand’s competency in handling a project.  It doesn’t matter whether you offer quality service or products, if your brand...
AidTheStudent

Family business: Pros and cons

Adetunji Matthew -
Establishing a family business has its own advantages and disadvantages that are worth looking at closely. While it can provide stable leadership, it can also promote right over competency. What is a family business? A family business is a corporate venture...
AidTheStudent

What is a trademark and how does it benefit small businesses?

Adetunji Matthew -
A trademark simply means “Brand.” It can also be seen as a symbol related to a specific product and legally different from other products.  Trademarks fall under the three intellectual properties we have. Others include patents and copyright. Unless you...
AidTheStudent

How to launch an English teaching career online

Adetunji Matthew -
Nowadays, almost everything can be done at the click of a button. Whether it be keeping in touch with friends near or far, or shopping online for groceries or other essential items, it sometimes feels as though everything in...
AidTheStudent

10 Must-read books for all entrepreneurs

Adetunji Matthew -
Are entrepreneurs born or taught? There has been a lifelong argument on whether people are naturally born entrepreneurs or if entrepreneurs are made. Whatever stance you choose to agree with, you will never deny the need for constant learning....
AidTheStudent

10 Strategies to create a viral marketing campaign

Adetunji Matthew -
Developing a viral marketing campaign isn’t always easy. But if you are looking for some help, then here are some ideas you can adopt to make things easier. 1. Know your audience The first and arguably most crucial step to making...
AidTheStudent

Benefits of email marketing for businesses

Adetunji Matthew -
No doubt, email marketing has been one of the oldest and most cost-effective marketing strategies used by top brands and organizations to reach their target audience and promote their businesses. Research from Adobe reveals that millennials spend about 6.4hours a...
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